Men's grooming has moved well beyond a haircut every six weeks. The modern grooming routine — done right — involves a rotating schedule of appointments that keep hair, skin, and facial hair in their best condition year-round. Here's how to think about it.

The haircut: every 3–5 weeks

For a clean fade or sharp taper, 3 weeks is the ideal interval. For longer styles where the shape matters less week-to-week, 5–6 weeks works fine. The mistake most men make is waiting until the cut looks obviously grown out — by that point, you've already lost 2 weeks of looking your best.

Beard shaping: every 3–4 weeks

Even if you maintain length at home with a trimmer, a professional shaping every 3–4 weeks keeps the outline clean, the neck line precise, and the overall shape structured. The 20 minutes with a professional barber does what 20 minutes at home cannot.

Skin treatments: every 4–6 weeks

Men's skincare bookings have grown 44% on GlowNow in the last 12 months. The most popular treatments are: deep-cleanse facials for congestion, carbon laser peels for oiliness and pores, and hydrafacials for dehydrated skin. Monthly is the recommended frequency for most treatment types.

Brow grooming: every 4 weeks

Brow threading or waxing for men has gone fully mainstream. A clean, shaped brow makes a significant visual difference to the overall face — and the regrowth cycle means monthly appointments are about right.

• Haircut: every 3–5 weeks
• Beard shaping: every 3–4 weeks
• Facial / skin treatment: every 4–6 weeks
• Brow threading / shaping: every 4 weeks
• Scalp treatment: every 6–8 weeks
• Mani / pedi: every 3–4 weeks